Explore NYC’s Flatiron District: Culture, Cocktails & Rooftop Views

Where Is NoMad, NYC?

“NoMad” stands for North of Madison Square Park. It’s a stylish micro-neighborhood bounded roughly by 25th to 30th Streets between Sixth Avenue and Lexington, and it overlaps naturally with the Flatiron District. With the iconic triangular Flatiron Building cutting dramatically into the horizon, it's undoubtedly one of NYC’s best skyline backdrops.

Together, the NoMad/Flatiron area blends historic architecture with modern culture, offering you fresh air from leafy parks, delicious dinners from world-class dining, endless interests in creative retail, and a nightlife scene that feels effortlessly cool. It’s central, connected, and completely walkable—making it a must-visit when you’re exploring the NoMad area of Manhattan.

Start Your Day with Coffee & Culture

Ease into the neighborhood with an artful morning and a caffeine fix. The NoMad Manhattan area is full of quiet cultural corners and locally loved cafés that make it easy to soak in the lively city at your own pace.

• Rubin Museum of Art – A quiet, inspiring gem focused on Himalayan art, mindfulness, and philosophy. Rubin Museum is the perfect place to centre your mind and plan your day before diving into the buzz of Manhattan.

• Birch Coffee (Flatiron) – Beloved by locals for its strong cold brew and cozy, this iconic cafe is the ideal spot for people watching. If you want to see the authenticity of New York, then Birch Coffee is the place to be.

• Eisenberg’s Sandwich Shop – Surround yourself with vintage vibes and grab a bite at this classic NYC lunch counter. Serving up all day breakfasts, filling sandwiches, and traditional egg creams, this nostalgic sandwich shop is just steps from the Flatiron Building.

• Flatiron Plaza – Planning to see the famous Flatiron Building? There’s ample opportunity for an early coffee and food at the Flatiron Plaza! Make sure to grab a seat and snap a photo of the iconic Flatiron Building, and then explore this pedestrian-friendly plaza often dotted with public art and pop-up events.

  
  

Walk, Shop, and Discover NoMad’s Hidden Gems

Once known for wholesale showrooms, NoMad Manhattan has transformed into one of NYC’s most design-forward districts. Heritage architecture meets creative energy in this walkable, boutique neighborhood, allowing you to wander, shop, and stumble across unexpected gems.

• Rizzoli Bookstore – Rizzoli Bookstore is one of NYC’s most beautiful bookstores in the city. Soaring ceilings, stunning frescos, and a curated mix of international titles, classics, and art books make this the dream spot for any book lover.

• Dover Street Market – This multi-level concept store is not just a shopping mall, it’s a work of art in itself. Blurring the line between high fashion and installation art, Dover Street Market is worth a visit even if you're just browsing.

• Madison Square Park – To visit New York City without seeing Madison Square Park would be a fool’s errand. Not only is it a peaceful mid-afternoon pit stop, with rotating public art installations and lush landscaping, it’s where the original Shake Shack still draws lines around the block.

Grab Dinner or Rooftop Drinks in Flatiron / NoMad

As the sun dips behind the skyline, the Flatiron–NoMad area shifts from a daytime design district into one of NYC’s most exciting dining and drinking spots. Whether you’re looking for a destination rooftop for a romantic dinner or a tucked-away cocktail bar for a sophisticated yet cozy evening, this neighborhood delivers.

• The Clocktower – Located inside the historic Edition Hotel, The Clocktower pairs upscale British fare with dramatic interior design: velvet booths, antique portraits, and even billiards room. It’s an experience as much as a meal, and will provide the perfect atmosphere for a romantic or celebratory dinner.

• Cosme – A sleek, chic, and modern, this Mexican restaurant that helped redefine dining in NoMad Manhattan. Cosme is known for its elegant small plates, signature duck carnitas, and inventive cocktails, all served in a space that just buzzes with energy.

• Hillstone (Park Ave South) – With a quietly polished atmosphere elevated by its dim lighting and sleek decorating, Hillstone is a reliable go-to when you want perfectly executed classics; think sushi starters, steak mains, and martinis. It’s a great call for casually sophisticated date night or winding down after a busy day.

• Patent Pending – Indulge in feeling a little rebellious and attend Patent Pending. Hidden behind at the back of a coffee shop, this speakeasy is moody, atmospheric, and full of inventive cocktails. Not only this, but for fans of history and science, Nikola Tesla once lived upstairs. It’s the perfect intimate, stylish, yet historical spot to visit.

• Riff Raff NYC – Tucked behind velvet curtains just off 31st Street, Riff Raff is where you go when you want cocktails and a vibe. With a rotating calendar of DJs, low lighting, and expertly mixed drinks, it’s the ultimate nightcap spot after a day exploring Flatiron and NoMad. See what’s happening this weekend →

Make a Night of It at Riff Raff

Riff Raff isn’t your typical Midtown cocktail bar. It’s discreet. It’s music-forward. And it’s where locals in the know end up when they want something more memorable than a hotel rooftop. With an entryway framed by velvet curtains, this hidden gem is perfect for anyone looking for something more memorable than just another crowded rooftop bar.

• Expect curated DJ sets Thursday through Saturday, with an eclectic mix that keeps energy up but never drowns out conversation.

• Sip on seasonal cocktails crafted with care, from inventive signature mixes to perfectly balanced classics.

• Enjoy a space that feels intimate, moody, and atmospheric. It’s the sort of place where time slips by in the best way.

Whether you’re stopping in after dinner, winding down from a day of trekking museums, or making it your first stop of the night, Riff Raff is the perfect place to close the loop on your things to do in NoMad NYC checklist.

Make a reservation to ensure you’re part of an intimate evening with friends, whether you’re celebrating a birthday, bonding with the work team, or just want to make sure your night is tightly planned.

The Charm of NoMad & Flatiron Awaits

The NoMad neighborhood of Manhattan may be small on a map, but it’s packed with character; historic architecture, tree-lined parks, world-class restaurants, and a creative energy that hums just below the surface. Pair that with the iconic skyline views and cultural landmarks of the Flatiron District, and you’ve got one of the most dynamic corners of New York City.

Whether you’re sipping coffee in a hidden bookstore nook, watching the sunset from a rooftop, or ending your night with music and cocktails at Riff Raff, this vibrant pocket of Manhattan makes it easy to create a day (and night) worth remembering.

FAQs: Visiting NoMad & Flatiron NYC

• Where is NoMad NYC? 

  North of Madison Square Park, between 25th and 30th Streets—part of Manhattan’s Flatiron District.

• What are the best things to do in NoMad NYC?

  Explore Madison Square Park, shop at Dover Street Market, visit the Rubin Museum, enjoy coffee at Birch, and grab cocktails at Riff Raff.

• What should I do around the Flatiron Building?

  Visit the plaza, snap a photo, shop nearby boutiques, explore museums, and end the night with rooftop drinks or DJ sets nearby.

• Is Riff Raff in the NoMad neighborhood?

  Yes. Find us just off 31st Street, perfectly positioned between Flatiron and Koreatown.